The Q4 season has expanded far beyond your “traditional” shopping day – Black Friday.
As online shopping generally becomes more popular year-round, Thanksgiving weekend is no different. In 2016, consumers bought 12.1% more than Cyber Monday 2015 and surpassed the total spent on Black Friday. Last year, we also saw glimpses from several brands of Black Friday and Cyber Monday morphing into a whole weekend of deals.
Also think about other eCommerce opportunities like Thanksgiving itself, “Silent Saturday and Sunday” and Giving Tuesday, and optimize your strategy to include them.
From an affiliate marketer’s perspective, the increased number of shopping days translates to more opportunities to promote products and convert sales, so take advantage of these growing trends for Q4.
It is now crucial to plan a marketing campaign surrounding the weekend of deals!
Why win just on Black Friday, when you can win throughout the holiday season too?
Don’t forget to think about other big days, such as Last Shipping Date(s) (for all carriers) and Singles’ Day.