A 1 or 2 business day response is completely acceptable most of the year, but when an Affiliate has an opening in their editorial calendar during Q4 for a newsletter drop or social media share, it is often first come first serve.
When space and time is limited, you need to be first in line or your brand might miss out on a fantastic promotional opportunity. Stay on top of your emails, texts, phone calls, and even facebook messages because you never know when or where a big time partnership will come with requests.
Other ways to provide quick or even automatic responses during this busy season is by providing unique coupon codes, customizable banners, and pre-approvals on what your program can offer. By setting your program up for easy access, you’re able to ensure that your brand is first to market for these partners when they want to feature your products.
In the long run, quick responses go far when building relationships. As you make their lives easy with quick turnarounds, you also build a stronger and longer lasting relationship as a partner and program that they can rely on.