Have you been noticing our ‘Calling All (insert category) Bloggers’ posts and wondering when your niche is coming? I’m covering all the bases for this series, so check out what we’ve done already (travel, home & garden, crafts & DIY) and be on the lookout for food & beverage and sports & fitness in the next coming weeks.
Today, I want to talk fashion & beauty! Like the rest of the categories, these bloggers are a super talented and creative bunch. I love following fashion & beauty bloggers to find the hottest new trends, especially before I embark on a shopping trip. I need as much help as I can get with my wardrobe.
My favorite channels to follow these types of bloggers on are Instagram and YouTube. They make it easy for me to find their styles while I’m either in-store or online shopping (of course), and the beauty tutorials are so fun to follow.
Fashion & beauty bloggers have many different creative avenues to take when using Affiliate links. I’ve seen this group use Affiliate links so authentically already. There’s nothing more personal than using a make-up brush in a video tutorial, then linking to where the audience can buy that same exact brush.
ShareASale has hundreds of brands in the clothing, accessories, and beauty space. I’m going to go over how fashion & beauty bloggers can use these awesome ShareASale Merchants in content and on social channels.
First,you need a ShareASale Affiliate account.
Sign-up for free here!
Second, find the Merchants that are in your own closet or make-up drawer.
You can search by keyword, by using a brand name or specific product name. You’ll have to get approved into their program before you can start promoting them. Here are a few popular retailers on ShareASale that you may have bought clothes, accessories, make-up, etc. from already:
Third, compile a list of ideas for your content.
Thinking about headlines or content ideas now will help you down the road when you may have a writer’s block or blogging burnout. It’s important to be seasonal within your posts, and to keep in mind upcoming events. Also, give your readers enough time to act on your post. If you do a write-up on the ‘Best Bathing Suits for Spring Break’ only a week before most people leave for Spring Break, chances are they already have their suitcases packed in anticipation!
Here are a few ideas for headlines that are super fitting to include Affiliate links in:
Five Must-Have Outfits for the Beach
Necessary Accessories for your Next Summer Date Night
The Best Handbags for Summer Festivals
Sweat-Proof Makeup for Hot Summer Days
A Shopping Guide on Where to Buy Organic Makeup
These headlines allow you to do the research for your readers. Instead of having to shop around, they can easily take a look at the specific products you have featured, and pick their favorite! A good goal when trying to make money with your website is solving a problem for the reader. Present them with options on your website and make their purchasing decision an easier one.
Fourth, insert Affiliate links across all your popular channels.
Go where your readers and subscribers are. I mentioned YouTube earlier because I feel that this channel is gaining popularity, especially among fashion & beauty bloggers. More and more people are growing accustomed to watching videos online. It’s the perfect outlet to feature make-up and cosmetic tutorials. Take it a step further and include Affiliate links to the products you use in your description!
You can use our custom link generator in order to shorten up the links, so they look cleaner. Here is an example of a description:
“Hi All! In this make-up for beginners’ video, I’m going to show you how to get the perfect look for your everyday in just under 5 minutes! Products used include:
Salon Mirror: http://shrsl.com/?gx1m
Face Brush Kit: http://shrsl.com/?gx1k
Waterproof Mascara: http://shrsl.com/?gx1l
Curling Iron: http://shrsl.com/?gx1p
Be sure to visit my blog and Instagram page for more beauty tips!”
Fifth, create a ‘SHOP’ page.
Make it even easier on your followers to browse through your favorite wardrobe items and cosmetic accessories – put them all on one page! You can use our Make-A-Page table view in order to populate a storefront of popular products.
Sixth, constantly be on the lookout for coupons and deals.
You want to help your readers save big right? The majority of these fashion and beauty retailers run promotions very consistently. Be sure to check out the Coupons & Deals Database weekly for savings to provide your readers.