Regardless of your industry, networking is important.
Life has a way of throwing unexpected curve balls at you and it is in those moments that you reach out to your contacts. Perhaps you find yourself looking for a new opportunity, in need of a favor or maybe you just need some plain ‘ole good advice for your business. Whatever you are looking for, having contacts in your back pocket from your industry will surely come in handy!
In an industry built on relationships, Affiliate Marketers are always encouraged to get on a friend-level with colleagues and associates. Not only because it makes work more pleasant, but it drives business. Here are several other reasons why it is so important for affiliates and bloggers to befriend Affiliate Program Managers.
Program Managers want to know their Affiliates. As it is also true in many aspects of life, meeting someone face-to-face makes you more invested and willing to go above and beyond. Even if you don’t have the opportunity to meet in person, making a point to introduce yourself via email or online will help you stand out and will get a conversation started. The Affiliate Marketing industry is remarkably small and surprisingly close-knit.
Advice & Affiliate Marketing Tips
The Affiliate Manager knows the product and has seen what works versus what doesn’t work. They may even have examples to show you or have ideas on how to best promote their products. Use the program managers as a resource for improvement and growth. Be willing to test out the Program Manager’s suggestions. No one knows your site and audience better than you, but you never know what recommended changes will boost your conversion rates.
Having an “in” with the Program Manager will open doors to hearing about special promotions that other affiliates might not be privy to or maybe you’ll hear about it earlier to get a jump start on strategizing the best promotional ideas. It might also be worth asking program managers for exclusive coupon codes so that you can offer special value that your readers can’t get anywhere else.
Finally, a good relationship and proven results can lead to increased commission! If you are driving a lot of sales for a brand, your value to the brand will grow which also means you’ll have more leverage to negotiate a higher rate for all your hard work. Having a strong relationship with the Affiliate Manager will make the negotiation process much easier.