We often hear, “How can I keep my Affiliates engaged and active in the program?” Answer: Keep them in the loop! The old saying is true: communication is key. We always direct Merchants toward the newsletter tool to maintain consistent communication with your Affiliates.
But perhaps before you start sending out emails left and right, you should build a strategy and plan for your outreach. Our friend and contributor, Justine Grey, created a step by step guide to help you craft a foolproof newsletter plan which is available to download below:
Justine Grey is an Affiliate Strategist with nearly a decade of industry experience under her belt including her former post as Marketing Manager at ShareASale Merchant, FreshBooks.com. Check out her site for more helpful resources about Affiliate Marketing strategy.