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Tip of the Day: Proper File Naming

March 2, 2016 by ShareASale Contributor Leave a Comment

Proper file naming is key to successful search optimization for your website, blog or online store. Improving your image SEO will help readers or potential customers find your products or content because your pages, or the images themselves, will rank higher in the search results.

When naming an image file, make sure the name you choose clearly supports or describes the content of the image.  For example, if it is an image of a Southwest Airlines jet in Chicago, instead of a file named DREVHJS2.jpg, name the file Jet-Southwest Airlines-Chicago.jpg.

Make sure to add in ALT text as well. This is text that helps search engines understand the content image without seeing it (and what will show up in the event that the image doesn’t load). For the example above, you could use “Southwest Airlines Jet at Chicago Airport”. Keep ALT text short, almost like a tweet. 

I recommend reading the Yoast SEO blog for further information regarding image SEO. 

ADDITIONAL RESOURCES

The Affiliate Marketers Toolkit - ShareASale Blog
The Affiliate Marketers Toolkit – ShareASale Blog
The foundation of a successful affiliate website encompasses a variety of different marketing components. Each of these components helps an affiliate gain trust and grow readership which leads to more traffic and higher conversions.
Best Affiliate Marketing Resources - ShareASale Blog
Best Affiliate Marketing Resources – ShareASale Blog
For any newbie that is interested in Affiliate Marketing, or any veteran that is looking for a refresher, the resources below will start you off and keep you on the right path!
255 Characters to Success - ShareASale Blog
255 Characters to Success – ShareASale Blog
Like any search engine, there are certain strategies that can be used to ensure a Merchant program is listed higher in search rankings. Essentially, it could be called SEO for ShareASale.

Filed Under: Trending Tagged With: Brian Littleton, marketing tips, seo, tip of the day

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