Stop by Booth #219 & Learn About Segmenting Affiliates with Tags!
A few days ago we talked about how to use Tags to organize the new contacts and relationships formed at #ASW13. This is just one of many great examples of how Tags can be used to help organize and segment your Affiliates. Our Merchant Development team will be on hand in that Affiliate Summit Exhibit Hall at Booth #219 to talk to you about how you can utilize this feature.
“Similar to tagging content or friends on a social marketing platform, ShareASale’s new Tag System allows merchants to categorize affiliates with unlimited amounts of tags and unlimited rules-based options, allows merchants to alter how commissions are paid based on those tags and other information.” – Missy Ward
In addition to conference management, some other examples of how Merchants could use this tool to segment their Affiliate list such as creating Tags based on:
- Performance – identify key performers / under performers
- Affiliate Type – mark coupon sites, bloggers, paid search, datafeed
- Program Violations – note various types of program violations such as trademark bidding
Once you have segmented your Affiliates, there are numerous ways to use target those specific Affiliates using some of your favorite ShareASale tools.
Newsletters: Send Affiliates specific and individualized incentives or promotional methods.
Banners: Provide the various Affiliate types with banners that correlate with their different promotional methods.
Coupons: Activate the up-and-comers with exciting and unique coupons or motivate the top performers with personalized deals.
Commissions: Offer the new #ASW13 contacts or websites you feel best fit your program a special commission!
Bonuses: Provide varying campaigns to Affiliates based on performance, to motivate or reward, even to recruit new Affiliates.
There are endless approaches to utilizing Tags and I have only just covered the most popular, so stop by our booth at #ASW13 to learn even more!