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I think @ev just broke ReTweeting

November 12, 2009 – 3:05 pm by Brian Littleton

I’ll start by telling you that I don’t like ReTweets. I’ve never liked the way that they behave because it seems like there are just groups of people out there that RT, and I end up with a mush-mash of the same tweet over and over.

I like the concept of course… spreading the word… but the RT tag just makes me shiver. I wanted people who were passing me the word to give me their own spin, their own take … some kind of unique content to go along with the same post.

So - you can imagine I was excited when I learned that Twitter was revamping how it all works…

Excited, until I read how it was done and I am thinking that they just broke it.

In case you missed the announcement, (http://evhead.com/2009/11/why-retweet-works-way-it-does.html), it is a really interesting read and something that you should definitely read prior to judging their efforts.

For the record - their efforts, in my opinion, are very well thought out and I personally agree with their philosophy to improve it …… except for this one point which is a deal-breaker.

The “Attribution” problem that they mention, (Go read it…) attempts to change the way that a RT looks so that the original tweeter shows up in your timeline.

Problem: I don’t know the original tweeter.

The reason RT is powerful is probably 99% based on the fact that we see a TRUSTED person in our followers, telling us about content that they find interesting. I may have even started following that person because they were good at RTing.

Seeing some random photo show up is a total fail. Avatar recognition is critical, and by throwing in a random avatar instead of the one that we trust… I think they’ve broken the power of the RT.



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  1. 2 Responses to “I think @ev just broke ReTweeting”

  2. I’m concerned about this.

    By Chris @ Rizzo Tees on Nov 12, 2009


  3. I hate the new RT feature also. You are correct that they “broke it”. I want to give some opinion in addition to what they said that I felt strongly enough about to RT. A few people I follow use it a lot, and I am close to unfollowing them because, like you said, they RT and I don’t know the person they are repeating and may not want to know. And it takes investigation to find out who sent it and who the heck I’m seeing.

    By Deborah Carney on Nov 21, 2009


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