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Industry Observation
According to the National Retail Federation, consumers spent $16.9 billion on Valentine’s Day last year. The survey indicated that 63.4% of consumers planned to celebrate the holiday, with the average male spending $156.22 on his loved ones, and the average female spending $85.08. Popular gifts included cards, candy and flowers.

Merchant Spotlight
Company: OverstockJeweler.com
Commission Rate: 12%
Return Days: 90
Hightlights: PowerRank 100, affiliate podcast, datafeed, widgets, coupons, keywords
Join the OverstockJeweler.com Affiliate Program

Based in the heart of New York’s Jewelry District, OverstockJeweler.com is constantly in tune with all the latest designs, trends, and celebrity hot lists. Not only that, but because of the outstanding vendor relationships this company has, they are able to offer stunning designer inspired jewelry well below list price.

We sat down with affiliate manager Allen Miller of AMWSO to gain some insight into the company:

Q: What is your key demographic?
Allen: OverstockJeweler’s key demographic are men and women aged 20-35 that are interested in fabulous looking, heavily discounted, silver, gold, and diamond jewelry inspired by celebrity fashion and designer styles.

Q: What are your peak seasons or holidays?
Allen: Valentine’s Day, Thanksgiving, and Christmas.

And for those of you that are ready to jump on the ball, here are some hot hot products we expect to fly off the shelves. (If you would like to promote the products below, simply ensure that you are part of the OverstockJeweler.com affiliate program, then copy and paste the code provided onto your own site.)

Judith Leiber Inspired Black & Gold Austrian Crystal Diamond Goddess Evening Minaudiere Bag List Price: $1949.99 Our Price: $649.99	Van Cleef & Arpel Alhambra -Esque Inspired White Pearl & Yellow Gold Plated Clover Long 40″ Necklace List Price: $349.99 Our Price: $129.99	David Yurman Noblesse Inspired Emerald-Cut Colored CZ Cable Ring MORE COLORS! List Price: $119.99 Our Price: $39.99	Tiffany -esque Inspired Alphabet Sterling Silver Pendants List Price: $69.99 Our Price: $24.99
<a href=”http://www.shareasale.com/r.cfm?u=!!USERID!!&b=38722&m=8243&afftrack=&urllink=overstockjeweler%2Ecom%2Fpx%2Df843%2Ehtml” mce_href=”http://www.shareasale.com/r.cfm?u=!!USERID!!&b=38722&m=8243&afftrack=&urllink=overstockjeweler%2Ecom%2Fpx%2Df843%2Ehtml”><img src=”http://us.st11.yimg.com/us.st.yimg.com/I/overstockjeweler_1986_225355882″ mce_src=”http://us.st11.yimg.com/us.st.yimg.com/I/overstockjeweler_1986_225355882″ border=”0″><br />Judith Leiber Inspired Black & Gold Austrian Crystal Diamond Goddess Evening Minaudiere Bag</a><br />List Price: $1949.99<br /> Our Price: $649.99